Can Black + Decker's New Brand Mend Its Tarnished Reputation?

July 13,2024

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

Stanley Black & Decker (SWK) Earnings: DIY Home-Improvement Boom

Get smooth and fast cuts by choosing this highly-efficient BLACK+DECKER Max Lithium-Ion Cordless Chainsaw. Offers outstanding performance.

Refurbished Black & Decker LCS1020 10 in. 20-Volt Max Lithium-Ion Cordless Chainsaw

BLACK+DECKER PowerCrush 48-oz Silver 700-Watt Pulse Control

Get the job done with the Black Decker LSW221 20V Max Lithium Ion Cordless Sweeper. It is ideal for clearing driveways sidewalks decks garages and other hard surfaces of leaves grass clippings and other lawn debris. Rated with an air speed of up to 130 MPH it's ideal for clearing debris from hard surfaces like driveways decks and garages. The Black and Decker leaf blower also offers a lightweight design of only 3.7 lbs and the low noise design allows for quiet operation.

Black + Decker Hard Surface Sweeper, Cordless

Put together ready-to-assemble furniture 3 times faster than manual screwdriving with the Cordless Furniture Assembly Tool/Screwdriver. Place the hex wrench that comes with your furniture into the patent-pending chuck to turn it into a powered hex wrench. Or, use the included screwdriving bits to handle tasks around the house. An integrated LED helps illuminate poorly lit locations like inside cabinets and under tables.

Black+decker BCRTA601I Cordless Furniture Assembly Tool/Screwdriver

BLACK+DECKER Rechargeable Battery Carpet and Hard Surface Cordless

This saw features a tool free depth of cut and an easy to use bevel adjustment which allows for accurate angled cuts. An included 5-1/2 blade provides smooth and fast cutting ideal for tough, everyday jobs. The compact design is great for ease of use. This tool works with the entire black & Decker 20V max* system. High torque motor 5-1/2-inch. Fast cutting blade for a variety of cuts, bevel adjustment with detents at 45 and 90 degrees, tool-free depth of cut allows for easy depth adjustments.

Black+decker BDCCS20B 20-Volt Max Circular Saw Bare Tool, 5-1/2-Inch

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

BLACK+DECKER (TM) Home How-To Home Repair provides rich, color step-by-step photos and instruction for over 50 of the most common household repairs,

Black & Decker The Book of Home How-To Complete Photo Guide to Home Repair: Wiring - Plumbing - Floors - Walls - Windows & Doors

From pizza to toast, cook all of your favorites in this Black & Decker stainless steel convection countertop oven. Choose from bake, broil, toast and

Black + Decker Convection Countertop Oven

Lightweight and easy to maneuver this electric lawn mower features a Comfort Grip Handle and peak performance with Winged Blade for 30% better collection. Push-button start makes this electric lawn mower easy to use. Optimize cutting for your lawn with 6 height adjustments from 1 in. to 3 in. Comfort grip designed for ease of use Winged blade for 30% better clipping collection Designed to power through tall grass Push-button start 6 height adjustments from 1 in. to 3 in.

Black+decker BEMW472BH 10 Amp 15 Electric Lawn Mower

This compact Dustbuster hand vacuum can quickly handle even big messes all around your home, thanks to a high-capacity dirt bowl and wide mouth to scoop up debris. Lithium-powered suction stays strong until the job is done.

Black & Decker Chv1410l 16V Max Cordless Lithium-Ion Dustbuster, Size: 14.00 x 8.10 x 5.40 Inches, Green