How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://assets.bonappetit.com/photos/644fe663e757a8816cf195a6/master/pass/How%20Did%20the%20Stanley%20Tumbler%20Get%20TikTok%20Famous.jpg)
How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women
Stanley used to be synonymous with rugged outdoorsmanship. But in recent years, the brand's travel tumblers have gotten a lot more pastel..
Stanley used to be synonymous with rugged outdoorsmanship. But in recent years, the brand's travel tumblers have gotten a lot more pastel.
obsessed @stanleybrand #stanleyxtarget #stanleytarget
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/ok0ENiNPi374bCYIFrgASU5zBSZBAH5TgE90B~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704787200&x-signature=7NIRSSHgNoIaLvXN8zgOpcj7W6U%3D)
What is the obsession with Stanley Cups? It's like the unofficial
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/o8BnRgD8jyuf8UxFOyCHShMEC4eFEElcDIgANm~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704787200&x-signature=b835UfZCoSbQnu28%2Fbtz1GthHxE%3D)
What is the obsession with Stanley Cups? It's like the unofficial
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/b10694ac34ee4fbfa1bd0ec2f4dcfa7c_1701531345~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704787200&x-signature=vfw6%2FTDFMfwby2Ux6T5mwt0V6i8%3D)
What is the obsession with Stanley Cups? It's like the unofficial
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://cdn.jwplayer.com/v2/media/0RoQtwOr/poster.jpg?width=720)
Gen Z's obsession with the Stanley Tumbler is crashing, trend
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://assets.bonappetit.com/photos/6480d96ee757a8816cf196ea/4:3/w_1600%2Ch_1200%2Cc_limit/BA_Review_Farberware.jpg)
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Blake Green, MBA on LinkedIn: Welcome to TIGERLAND! Dr. DeNeia B
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/78f40a908e364f85a81ac6a502024afc_1703789024~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704798000&x-signature=VqRxyZcTMrzE66ne%2B7UKlyhJXYs%3D)
Why is everyone obsessed with the Stanley cup? Here's how the
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/ose0QA8teNSXPQrXDJnAgK68R0kgBBnEY4Dgbn~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704787200&x-signature=bRgB%2FNPHupe6yKS%2FYIMfHbxFLS0%3D)
What is the obsession with Stanley Cups? It's like the unofficial
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://assets.bonappetit.com/photos/647e38bb29083daa1eff589b/4:3/w_1600%2Ch_1200%2Cc_limit/HR-lede-Template%2520(1).jpg)
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![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p16-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/7f32b2b818ef4dbb866354b5831f278b_1703979076~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704816000&x-signature=ubXh5DNr8nQFZPNgxLh1bRm8CwM%3D)
This Stanley Cup trend is causing so much unnecessary consumption
Stanley Cups….. Please Explain The obsession to Me? I don't get it
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://p19-sign.tiktokcdn-us.com/tos-useast5-p-0068-tx/ogpBdudDi2oBI3iwylgA0MhfqkxIAOCyUEBciA~tplv-photomode-video-cover:480:480.jpeg?x-expires=1704816000&x-signature=HwvRpnhSkfIxG4S1%2FKV6TQ3cqEc%3D)
This Stanley Cup trend is causing so much unnecessary consumption
![How Stanley, the Thermos for Tough Guys, Became the TikTok Obsession of Millennial Women](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F9e6779b3-b9d8-45ac-b9f3-6bfba30aa595_840x819.png)
Problematic Performers and Pride Pontificating