Hydro Flask Introduces New Cooler Cup

August 28,2024

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to unveil a new product with the launch of the Cooler Cup™.

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One for Now. One for Later. A double shot of can cooling magic in a two story design. Crack open and sip the one on top, while a second can stays cold and on hold inside. Then just swap them when you’re ready, or share one with a friend. Holds 2 Cans Fits two standard 12 oz cans Flex Collar Flexible collar works with a wide range of cans and bottles to lock in the cold; works as a boot when used as a beverage cup.

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TempShield double-wall vacuum insulation Multi-use design works as a can or bottle cooler and a 12 oz beverage cup Fits most cupholders Flex Collar

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12 oz Black Cooler Cup, Dual-use design works as a can or bottle cooler OR a 12 oz beverage cup, Works with a wide range of bottles and cans,

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Cooler than a cup. Simply slim. Keep your slim can or 12 oz of your favorite beverage hot or cold. The flexible collar locks in the cold with a snug fit. Swap the collar to the bottom, and you’re rocking a stabilizing boot. Easy grip, sweat-free and multi-use—way cooler than a cup.

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Brilliantly versatile. Hydro Flask's new Cooler Cup is two great things in one: it’s a can or bottle cooler, and, with one quick switch, it’s a 12 oz beverage cup. As a Cooler Cup, it’s brilliantly versatile with a silicone sleeve that lets you slide in a narrow bottle or a can—all with the same snug fit. Pop off the sleeve and you have a 12 oz cup made to keep cold drinks cold and hot drinks hot. The ultimate win-win.

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