King Arthur Baking Company - King Arthur Flour is now King Arthur Baking Company. We're not the type to rush into anything, but after 230 years, we're ready for a new logo

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking Company. We're not the type to rush into anything, but after 230 years, we're ready for a new logo

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking unveils new sustainability platform

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

A Recipe For Marketing Through The Pandemic

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

Why we're changing our name after 230 years

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Flour is now King Arthur Baking Company - The Boston Globe

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking - Try it Once, Trust it Always

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Flour, Now King Arthur Baking Company, Rebrands to

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking Company - King Arthur Baking Company, Flour

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking Company - King Arthur Baking Company, All

King Arthur Baking Company - King Arthur Flour is now King Arthur Baking  Company. We're not the type to rush into anything, but after 230 years,  we're ready for a new logo

King Arthur Baking Company: a Comparative Critique of their 2020