Skinny cleverly outsources its radio ads to New Zealanders in new campaign via Colenso BBDO – Campaign Brief

Skinny cleverly outsources its radio ads to New Zealanders in new campaign via Colenso BBDO – Campaign Brief

To avoid expensive celebrity voice talent and pricey recording studios, Kiwi telco Skinny has launched ‘Phone It In’, a low-cost campaign developed by Colenso BBDO, that lets Kiwis record Skinny radio ads on their mobile phone, for free.

All is not as it seems: Skinny calls in the help of some not-so

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Best Ad of the Day: Skinny 'Friend-vertising' via Colenso BBDO New

Everyone in New Zealand knows someone that knows someone. And

Contenders at Cannes 2023: Skinny – Phone It In

Colenso BBDO and Skinny create very, very, targeted campaign

Skinny attempts to reach the whole country with an ad featuring

Contenders at Cannes 2023: Skinny – Phone It In

Everyone in New Zealand knows someone that knows someone. And

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How to Get Consumers to Create Your Ad for Free - and with No

Skinny's latest campaign 'insulting' to the work of voice over

Campaign Spotlight: Skinny's Friend-vertising, ColensoBBDO Reaches

Telecom brand Skinny wins Cannes Lions 2023 Radio & Audio Grand