P&G to Scale Back Targeted Facebook Ads - WSJ
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://s.wsj.net/public/resources/images/BN-PH920_PGFBjp_M_20160809121416.jpg)
P&G to Scale Back Targeted Facebook Ads - WSJ
Procter & Gamble, the biggest advertising spender in the world, will move away from advertising on Facebook that targets specific consumers after deciding the practice has limited effectiveness.
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://online.anyflip.com/epvyy/auwk/files/thumb/c1f3b79d6adc6fdf259cf1ef7ebc7172.jpg?1696575761)
The Wall Street Journal - 05 Oktober 2023 - Flip eBook Pages 1-40
Procter & Gamble pulls back from Facebook ads
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://ars.els-cdn.com/content/image/1-s2.0-S0167811623000502-gr1.jpg)
Overwhelming targeting options: Selecting audience segments for
Facebook Rethinks News Deals, and Publishers Stand to Lose
P&G Contends Too Much Digital Ad Spending Is a Waste - WSJ
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://s.wsj.net/public/resources/images/BN-SQ391_googad_WN_20170324131331.jpg)
Google's Has Continued Showing Brands' Ads With Racist and
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://www.socialmediaexaminer.com/wp-content/uploads/2019/07/facebook-ads-horizontal-scaling-800.png)
7 Ways to Scale Your Facebook Ad Campaigns : Social Media Examiner
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://m.wsj.net/video/20191107/110719electiontech2/110719electiontech2_1920x1080.jpg)
Facebook Weighs Steps to Curb Narrowly Targeted Political Ads - WSJ
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://s.wsj.net/public/resources/images/BN-PH920_PGFBjp_FR_20160809121416.jpg)
P&G to Scale Back Targeted Facebook Ads - WSJ
![P&G to Scale Back Targeted Facebook Ads - WSJ](https://s.wsj.net/public/resources/images/BN-PH920_PGFBjp_M_20160809121416.jpg)
P&G to Scale Back Targeted Facebook Ads - WSJ
Dear Marketers: Micro-Targeting Isn't Working The Way You Think
Procter & Gamble Gets Shoppers to Pay Up - WSJ