Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://www.billboard.com/wp-content/uploads/2023/05/tiktok-phone-logo-2023-b-billboard-pro-1260.jpg?w=942&h=623&crop=1)
Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard
After years of paying big for songs going viral on social media, labels’ strategies may be shifting.
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://img.buzzfeed.com/buzzfeed-static/static/2022-05/24/16/asset/6a46211616d0/sub-buzz-2345-1653408647-2.png)
Artists Whose Labels Are Forcing Them To Go Viral On TikTok
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://img-cdn.tnwcdn.com/image?fit=2361%2C1161&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2022%2F07%2FInfluencer.jpg&signature=14fee5bc99ef85791d2f7c5b0a22f1bf)
Want to make it in the music industry? You better go viral on TikTok
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://www.usatoday.com/gcdn/authoring/videos/videoelephant/thumbnails/71654456007.jpg?width=1600&height=800&fit=crop&format=pjpg&auto=webp)
Records that were broken at the Billboard Music Awards
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://img.buzzfeed.com/buzzfeed-static/static/2022-05/24/14/asset/af73c3734eaf/sub-buzz-2081-1653404240-21.jpg)
Artists Whose Labels Are Forcing Them To Go Viral On TikTok
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://www.billboard.com/wp-content/uploads/2022/08/The-Weeknd-credit-Brian-Ziff-2022-billboard-pro-1260.jpg?w=237&h=147&crop=1)
TikTok Is Breaking New Music — But Artist Development Is Suffering
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://img.buzzfeed.com/buzzfeed-static/static/2022-05/24/17/asset/1eda71ffa703/sub-buzz-2464-1653413111-5.png)
Artists Whose Labels Are Forcing Them To Go Viral On TikTok
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://www.musicbusinessworldwide.com/files/2020/12/Ole-Obermann-TikTok.jpeg)
TikTok says over 70 artists that broke on the platform this year
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://i0.wp.com/haulixdaily.com/wp-content/uploads/2019/04/Money-Header-Pic-1.jpg?fit=948%2C510&ssl=1&resize=350%2C200)
Major labels demand 'guaranteed money' from TikTok owners - Haulix
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://dancingastronaut.com/wp-content/uploads/2020/12/TikTok-Featured-image-AP-Images.jpeg)
TikTok claims more than 70 artists secured major label deals as a
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://images.squarespace-cdn.com/content/v1/56044b5fe4b01128f1911597/1686455408246-WWUC6QRXMNP3G95RVA55/COOLING3.jpg?format=1500w)
Are Major Labels Cooling On Viral Artists? — Yu Leseberg
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://www.washingtonpost.com/resizer/ClnIBvD4Bw5mJBpmOQAZl1boDlg=/arc-anglerfish-washpost-prod-washpost/public/LVSX35W3QEI6ZPBVVEOQVFESHM.jpg)
Record labels want viral TikToks. Artists like Halsey are pushing
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://img.buzzfeed.com/buzzfeed-static/static/2022-05/24/15/asset/1eda71ffa703/sub-buzz-2243-1653406966-1.png?crop=716%3A1278%3B0%2C0&downsize=900:*&output-format=auto&output-quality=auto)
Artists Whose Labels Are Forcing Them To Go Viral On TikTok
![Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard](https://media-cldnry.s-nbcnews.com/image/upload/t_fit-760w,f_auto,q_auto:best/rockcms/2022-11/221110-tiktok-logo-mjf-1624-97f2ef.jpg)
Momentum builds in Congress to crack down on TikTok