Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard

Major Labels' Viral Artist Signings From TikTok Are Cooling Off – Billboard

After years of paying big for songs going viral on social media, labels’ strategies may be shifting.

Artists Whose Labels Are Forcing Them To Go Viral On TikTok

Want to make it in the music industry? You better go viral on TikTok

Records that were broken at the Billboard Music Awards

Artists Whose Labels Are Forcing Them To Go Viral On TikTok

TikTok Is Breaking New Music — But Artist Development Is Suffering

Artists Whose Labels Are Forcing Them To Go Viral On TikTok

TikTok says over 70 artists that broke on the platform this year

Major labels demand 'guaranteed money' from TikTok owners - Haulix

TikTok claims more than 70 artists secured major label deals as a

Are Major Labels Cooling On Viral Artists? — Yu Leseberg

Record labels want viral TikToks. Artists like Halsey are pushing

Artists Whose Labels Are Forcing Them To Go Viral On TikTok

Momentum builds in Congress to crack down on TikTok