Why High-Tech, Durable YETI Coolers Are so Expensive

By A Mystery Man Writer

October 02,2024

Both technology and highly effective marketing campaigns have turned YETI into an aspirational lifestyle brand.

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Are you tired of lugging around heavy coolers on your outdoor adventures? Look no further than our Rugged Road 85 ultra-light floating cooler! Weighing in at just a fraction of the weight of traditional roto molded coolers, our ultra-light floating cooler is the perfect companion for all your outdoor activities. Whether you're hiking, camping, boating, or fishing, this cooler will keep your drinks and snacks cool and within easy reach.

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