YETI - How product performance drives high prices

YETI - How product performance drives high prices

Yeti brand case study shows how they command a premium price, building on their core strength, brand positioning, and brand building.

Logitech G Yeti GX Microphone- Black

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HOT SHOT CAP: 100% leakproof so carry it with confidence. Half twist until it clicks, then sip from any side. The 1 inch of FATLID Insulation keeps

YETI Rambler 12 oz Bottle, Stainless Steel, Vacuum Insulated, with Hot Shot Cap

YETI Rambler 36oz Water Bottle with Chug Lid

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The best coolers in 2023, tested by editors

Logitech Blue Yeti Professional Multi-Pattern USB Condenser Gaming

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YETI Sales Explode With 42% Growth And 260% Increase In Net Profits

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Lifetime 115 Quart High Performance Cooler

YETI - How product performance drives high prices