Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

By A Mystery Man Writer

September 24,2024

We discovered Dewalt, Craftsman, and Stanley tape measures being advertised with blade “reach” instead of “standout.”

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

CRAFTSMAN PRO-11 16-ft Tape Measure in the Tape Measures department at

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klei, Project Farm

Best Tape Measure? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

This 100 ft. long tape is the ideal measuring tool for landscapers, surveyors and appraisers. The 3/4 in. blade promotes easy readability, while 64

100 ft. Long Tape

Pro Reach 30 ft Tape Measure

DEWALT 300 ft. Open Reel 1/2 in. Fiberglass Long Tape DWHT34038 - The Home Depot

Is This CRAFTSMAN (CMCF82OD2) A DeWALT Rebrand?

The DEWALT 100' Closed Case Long Tape Measure features a blade-release button and a 5 to 1 gear ratio for fast blade rewinds for efficiency. The long tape's stainless-steel crank arm provides durability for demanding job-sites. A spring-loaded carabiner attachment offers great portability.

DeWalt DWHT34036 Closed Case Reel Tape, 100

Why are Dewalt and Craftsman Advertising Tape Measure “Reach” Instead of Standout?

Best Tape Measure Brand? Milwaukee, DeWalt, Stanley, Craftsman, Klein Tools

Tape Measure Reach vs. Standout Explained in One Image

This 100 ft. long tape is the ideal measuring tool for landscapers, surveyors and appraisers. The 3/4 in. blade promotes easy readability, while 64 fiberglass strands increase durability and reduce stretch. The blade rewind is three times faster with the 3:1 gear mechanism. Its double-sided print includes decimal foot and fractional inch measurements. The rubber stopper absorbs any shock and helps protect the blade. Enjoy easy setup with this long tape's fold-away finger loop.

DeWalt Fiberglass Long Tape, 100