How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

Not the be confused with the National Hockey League championship trophy, the Stanley cup has become one of the most sought-after tumblers across the country. NBC News' Steven Romo takes a closer look at the 100-year-old company behind the viral sensation.

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

How the Stanley cup craze has become a viral sensation

Stanley cup demand runneth over

How the Stanley cup craze has become a viral sensation

The TikTok-Viral Stanley Drinking Tumbler Has Been Re-Stocked

How the Stanley cup craze has become a viral sensation

The TikTok-Viral Stanley Drinking Tumbler Has Been Re-Stocked