YETI intros the Hopper M30, the latest evolution of its genre-defining soft cooler

July 02,2024

It's been 5 years since YETI introduced it's Hopper series of soft coolers which, much like the roto-molded hard cooler Tundra series that turned YETI into the 500 pound gorilla it is today, redefined what any of us could rightfully expect from a cooler.

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This cooler fits a full case of your favorite beverage The new and improved Hopper M30 continues to shine as the tough-as-nails soft cooler. Completely re-engineered with MagShield Access, the extra-wide mouth top stays open when needed, making it easier than ever to load and unload food and drink for weekend excursions. Equipped with a strip of ultra-strong magnets, the top seals tight and locks cold in, while the Quick-Release Buckles add an extra layer of protection.

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