Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Black + Decker customers were embarrassed by not having a more powerful tool. Instead of amping up the brand, they approached the market in a new way.

Stanley Black & Decker (SWK) Earnings: DIY Home-Improvement Boom Is Over - Bloomberg

BLACK+DECKER Rechargeable Battery Carpet and Hard Surface Cordless Floor Sweeper in the Floor Sweepers department at

High performance transmission delivers 1375 in-lbs. of max torque Quick release 1/4 hex chuck Compact and lightweight for ease of use Maximum initial battery voltage (measured without a workload) is 20 volts. Nominal voltage is 18.

BDCI20C 20V Max Cordless Lithium-Ion Impact Driver

Note: 1)Too coarse a grind, too little coffee, or insufficiently tamping the grounds before brewing can all lead to inadequate pressure for a proper

BLACK+DECKER 12-Cup Programmable Coffee Maker, Black

BLACK+DECKER 6 Cups Residential Rice Cooker in the Rice Cookers department at

Reviews for BLACK+DECKER 700 Peak Amp Portable Car Jump Starter with 12-Volt DC outlet and USB Power

Can Black + Decker's New Brand Mend Its Tarnished Reputation?

Dustbin capacity - 20.6ounces. Leave no mess behind with up to 60 minutes of sweeping power So lightweight, sleek and maneuverable, you can easily

BLACK+DECKER Floor Sweeper, cordless, Gray (HFS215J01)

POWERFUL MOTOR – 2.5 Amp motor for high-performance use through a variety of applications, including sanding, cutting, scraping, grinding, and more.

BLACK+DECKER Oscillating Multi-Tool, Variable Speed, 2.5-Amp (BD200MTB)

BLACK+DECKER 20-volt Max 3/8-in Cordless Drill (1-Battery Included, Charger Included in the Drills department at

BLACK+DECKER 2.7-cu ft Capacity White Ventless All-in-One Washer/Dryer Combo in the All-In-One Washer Dryers department at